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January 28 - While soccer is an extremely popular sport in South Africa, there aren't many times that a stadium is filled to 100% capacity. For this reason, most soccer fans never bother buying their ticket beforehand and end up purchasing their seats for the game at the gate on the day of the match.
However, organizers of next year's World Cup 2010 event are urging South Africans to beat this habit and pre-purchase their tickets when they go on sale. It is believed that ticket sales for the FIFA event begin next month already.
The reason for this call by organizers is two-fold. First of all, fans who leave their ticket buying to the last minute may find that there are no seats available on the day of the match. Therefore, to avoid disappointment, they are encouraged to ensure that they have seats for any matches that they are keen to watch ahead of time.
Secondly, organizers are calling for South Africans to fill the stadiums to ensure that there is strong African support for soccer teams. Strong support can mean that a favorite team plays better.
"We have a challenge in filling the stadiums," noted the Chief Executive of the South African Organizing Committee for the 2010 World Cup event, Danny Jordaan. "We have to educate our people to start buying their tickets for the World Cup when they go on sale next month."
Higher construction costs, a weaker exchange rate and rising prices for imported material have put a dampening on profitability forecasts for next year's soccer extravaganza, leading to a R3.2 billion shortfall. However, organizers have vowed to complete the 10 stadiums planned for the event, come what may. "The budgets have been composed, given and ratified," said FIFA President, Sepp Blatter. "Naturally, we might not have the same return of investment as we had at the last World Cup in 2006, but the world was a different place then."
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