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 July 17 - As part of an agreement signed with Phumelela Gold Enterprises, the industry leading gambling group, Betfair, has announced that as of this week, its customers would be able to wager into South African tote pools.
The agreement was reached as more and more people from around the world become interested in South African horse racing.
Customers will also be able to watch live streams of South African horse races, as part of the terms of the deal.
The Chief Executive Officer of Phumelela Group, Rian du Plessis said: "The future of tote betting lies in the online environment and Betfair is a significant player in this market."
"Betfair are an extremely progressive operation," he added. "This matches our ambitions and consequently we are examining other areas of cooperation."
Betfair said that the agreement that it signed with Phumelela Gold Enterprises (a joint venture between Gold Circle and tote betting operators, Phumelela), would help market the South African horse racing industry and bring it to the attention of the rest of the world.
The Head of Horse Racing Business Development at Betfair, Steven Johnson said: "This deal further underlines our commitment to the support of international racing. We now have tote betting on our site in four jurisdictions - South Africa, Ireland, Australia and the UK - and this partnership will send money back into South African racing both from our exchange and the Tote product."
Read our Betfair review.
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