February 6 - Ladbrokes South Africa, the relatively new South
African sports betting website, which was launched as a local arm of the giant
London-listed UK sportsbook group, is pleased with the progress of online sports
betting in the country.
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Speaking about the growth of sports betting in South Africa, the
Marketing Manager of
Ladbrokes SA, Anli Kotze said that the industry was growing
much better than initially anticipated.
"We see South Africa as a great opportunity for Ladbrokes to
increase its footprint in a fast developing market," said Kotze. "We've also
adapted our payment model to cater for the needs of the local market where debit
and credit cards - which are traditionally need to make purchases in the online
environment - could be lacking."
Ladbrokes SA was granted a license to operate in online sports
betting in South Africa in 2010.
While other forms of online gambling have been ruled to be
inconsistent with the law, there are no regulations barring online sports
Ladbrokes UK saw this as an opportunity to enter the local market
and the South African branch contributed to the £997 million in profits
generated by the group overall.
There is also growing competition in the South African online
sports betting industry, and Ladbrokes SA faces stiff competition from two
companies who are also testing the waters, World Sports Betting and Voltbet.
Ladbrokes entered the South African gambling market through a
partnership with Kairo International Group, and has reported that since it has
entered the local market, it has seen a 50% increase in registered local
customers and a 25% increase in turnover.
Misjudgement Frustrates Ladbrokes SA Players
Kotze also commented on a recent misjudgment on the Ladbrokes
South Africa sports betting website which not only frustrated punters, but
also caused Ladbrokes SA to lose a substantial amount of money during an
important cricket match.
Players who were looking forward to wager on the South Africa vs
Sri Lanka one day international cricket match recently, were frustrated to find
that the running in-play facilities were unavailable, as site technicians
removed it to manage traffic on the site.
This meant that players who wanted to bet on the match while it
was being played out found, to their disappointment, that they could not.
Kotze admitted that this was a serious glitch and an error in
judgment. "They should have removed other matches that were less popular," he
admitted. "We did lose some important business at the weekend as a result."
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